The image a candidate projects can have a powerful influence on the campaign’s success in reaching its strategic goals. This excerpt from Online Political Communication highlights how pictures can be used to strengthen the political image and generate interaction and participation

Most of the information we convey is nonverbal. Body language plays a fundamental role in communicating who we are and is much more powerful and immediate than mere words. This is why it is necessary to consider objectives carefully and develop a strategy before producing and selecting photos.  Continue reading…